Commercial and Business Insight

Strategi itu adalah suatu hal yang sangat penting bagi sebuah perusahaan baik besar ataupun kecil. Karena strategi akan menentukan arah organisasi dan bagaimana mereka merespon terhadap adanya suatu perubahan (teknologi, market behavior, competition,dll). Lalu sebenarnya apa definisi strategi itu? ​ Salah satu Strategist (Ahli strategi) paling populer di dunia yaitu Michael Porter : Strategi adalah suatu framework yang memberikan guidance/panduan bagi suatu organisasi untuk menentukan arah organisasinya. So why it's important? Masih ingat dengan beberapa perusahaan di bawah ini? Apakah yang membuat mereka gagal? Padahal mereka adalah perusahaan ternama di masanya ​ Ada suatu penelitian yg menarik dari Booz & Allen (Salah satu strategy consulting firm ternama, selevel dengan BCG, Bain, And McKinsey) bahwa turunnya nilai saham suatu perusahaan MOSTLY dikarenakan POOR STRATEGY dan LACK EXECUTION. Itulah kenapa kita perlu bisa memanage s

Last week i have met a friend who are Director in one of MNC company. It has been a long time ago since we met for the last time. At beginning it was a light converse with some joke, and sharing about our recent activity, but our discussion is getting serious when he share about his recent negotiation failure. Fail means he is unable to reach his objectives, and practically give in with all the demand made by the other parties. He said that it's such big negotiation, and by this failure he has lost the income opportunity more than $ 10,000,000 for next 5 years. Having intense discussion, i found that he has made such what common negotiator failure. He fail to prepare his negotiation. It's not the first time that i found people come to the negotiation table without enough preparation. They just assume if the negotiation is as easy as like Persuading people. Preparation in the negotiation is very critical. Even though people has prepare their negotiation well enough, i can