Commercial and Business Insight

Every business needs a growing and stable revenue for sustainable business growth. Having growing and stable revenue always start with a healthy sales pipeline. However, according to Hubspot, generating a healthy sales pipeline is one of the top marketing and sales challenges. 63% of Marketer say that Generating Leads and Pipeline is their Company's Top Problem This is where Demand Generation come to play. If you do it well, demand generation can create awareness with your desired audiences, deliver more qualified leads to your sales team, and help link your marketing efforts to revenue. WHAT IS DEMAND GENERATION Demand generation is an umbrella term for a range of marketing activities that drive long-term engagement—including demand creation, demand capture, and sales enablement. It can create interest in your products or services to build a healthy pipeline of qualified leads for your sales team This comprises of a series touchpoints designed to raise awareness of customer challe...

For more than a decade, B2B Marketer has been focusing on building brand and generating leads for the business. Brand building and lead generation is definitely an important aspect, however, both of them only cater to the upper funnel. As a marketer, you may drive tons of leads from your marketing activities such as webinars, SEO, SEM, Paid Ads, Content, or other lead generation approaches. But do those leads really want what you have? Without a demand generation plan, they may never realize they do. With an effective demand gen plan, they’ll pay attention, engage with you and – if you get it all right – become a customer. A demand generation plan is like the perfect marriage between the marketing and sales funnels. It helps bridging everything from the first interaction with prospects to the point a qualified lead becomes a customer. A great marketer doesn't only care only about filling up the top funnel. Because what do Sales team really want is the opportunity. I always see sale...

Growth Hacking is a popular word among start-up companies. For those who are not familiar with the growth hacking, by definition is activities to achieve massive growth, in a short time, with a low budget. It sounds impossible, isn't it? Actually it doesn't. There are some companies that have tremendous growth by using growth hacking technique. One of the examples is Facebook Even though growth hacking has only been around a few past years, but it's already in the spotlight. There are many companies range from start up to corporate are trying to replicate this technique. The reason is very clear. They would like to acquire users and dollars in very ridiculous fast. In this article, I would like to share my knowledge and experience in conducting Growth Hacking and give some practical tips. But please bear in mind that nothing is a golden bullet. You've to make an experiment with your business, to know where your growth leverage coming from. I'll divide the article in...