Commercial and Business Insight

Customer Experience has evolving fast pushed by the pandemic Covid-19. Companies of all stripes have invested heavily in tools and technologies to help them understand their customers more deeply and to gain the advantages of superior customer experience (CX). However, eventhough the CX technologies have risen fast, many companies are still doing the old way in measuring their customer happiness such as using NPS (Nett Promotor Score) survey. If this has gone old way, how the future of CX looks like? 1. Predictive Consumer Insights is The Future Why you need a survey to ask customers about their experiences when data about customer interactions is available and can be used to predict satisfaction? Some CX leaders have taken the plunge and have begun making use of the data on offer, drawing valuable insights that can prompt alerts and guide swift action to improve customer experiences. 2. Increasing adoption of Unified Omnichannel CX Platform Companies are getting frustated of managing ...

Growth Hacking is a popular word among start-up companies. For those who are not familiar with the growth hacking, by definition is activities to achieve massive growth, in a short time, with a low budget. It sounds impossible, isn't it? Actually it doesn't. There are some companies that have tremendous growth by using growth hacking technique. One of the examples is Facebook Even though growth hacking has only been around a few past years, but it's already in the spotlight. There are many companies range from start up to corporate are trying to replicate this technique. The reason is very clear. They would like to acquire users and dollars in very ridiculous fast. In this article, I would like to share my knowledge and experience in conducting Growth Hacking and give some practical tips. But please bear in mind that nothing is a golden bullet. You've to make an experiment with your business, to know where your growth leverage coming from. I'll divide the article in...

Lead Generation and Demand Generation debate has been taking many spaces in the B2B marketing discussion. Both sides have their arguments why it's a good approach for the company growth. Here is my view about lead generation and demand generation, and when you can applied both approach properly depend on your business situation. Is Lead Generation effective to drive continuous growth? Many companies are still relying to lead generation approach to fuel their business growth. There are at least 2 main things usually companies do with their Lead Generation effort : Gated Content, Outbound Advertising. THE PROBLEM WITH GATED CONTENT Company that don't have a clear full funnel marketing strategy tend to gated all the content they created. Typically this is what they do : Create educational/top funnel content > Boost content using Ads to target audience in exchange for their contact details > Sales follow up the contact to request for a meeting However this approach create a b...